Saturday, November 20, 2010

Products and Promotions

Products

To formulate product strategy, there are some questions you need answered are:
What products do you offer?

What are the benefits offered by these products?
What brand to products you offer?
First of all you must know what products will you offer. Products you offer are the products needed by customers, or can solve the problems faced by customers. Observe that there are products on the market, compare the products you want to offer to existing products. Products you offer must provide benefits to your target market. If you are a consumer, what benefits will you get if you purchased the product.

Brand will allow consumers to search for your product. Consumers will find it hard to find your product.

Positioning your product is of paramount importance. Consumers will more easily remember your product if the product you are offering has a uniqueness that sets it apart with your competitors. One more thing that you should not forget is to make a quality product. When will make a decision about the product, you must take into account the quality of your product. No matter where you position your product, product quality is a must. Items not qualified will eventually be abandoned by your customers. If your product is good quality you could consider setting a high price.

Products can be sold cheaply, but what about your profits?

There are various ways to set the selling price of your product.

Products are easily seen with an attractive arrangement can entice customers although at first did not intend to buy your product.


Promotions

Promotions are intended for your customers know your product, and then can buy your product. Nutshell is create a program for your target customers know your product. How could sell well if consumers do not know your product.

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