Saturday, November 20, 2010

Products and Promotions

Products

To formulate product strategy, there are some questions you need answered are:
What products do you offer?

What are the benefits offered by these products?
What brand to products you offer?
First of all you must know what products will you offer. Products you offer are the products needed by customers, or can solve the problems faced by customers. Observe that there are products on the market, compare the products you want to offer to existing products. Products you offer must provide benefits to your target market. If you are a consumer, what benefits will you get if you purchased the product.

Brand will allow consumers to search for your product. Consumers will find it hard to find your product.

Positioning your product is of paramount importance. Consumers will more easily remember your product if the product you are offering has a uniqueness that sets it apart with your competitors. One more thing that you should not forget is to make a quality product. When will make a decision about the product, you must take into account the quality of your product. No matter where you position your product, product quality is a must. Items not qualified will eventually be abandoned by your customers. If your product is good quality you could consider setting a high price.

Products can be sold cheaply, but what about your profits?

There are various ways to set the selling price of your product.

Products are easily seen with an attractive arrangement can entice customers although at first did not intend to buy your product.


Promotions

Promotions are intended for your customers know your product, and then can buy your product. Nutshell is create a program for your target customers know your product. How could sell well if consumers do not know your product.

Friday, November 19, 2010

Marketing Kit

Unlike the experience of the author when the author and his wife joined the ERA. At the time of presentation to prospective clients, the authors provided with the marketing kit is very complete. At the time of presentation the author can demonstrate a marketing kit in the form of a book that includes presentation materials in order so that presentations can be more convincing. Thus the importance of a marketing kit, because it can provide full information to prospective clients without a single missed the information conveyed to prospective clients to be very easy writer to do a presentation to prospective clients.

Finally, prospective clients who have enthusiastically listened to presentations ultimately disappointed for not getting enough information from the marketers.

Have you had a marketing kit to help your presentation. For those of you a marketing manager, marketing kit is standard should be prepared for your marketing staff, so they have a standard pemasaranyang tool that can be used as reference in making marketing presentations.

Thursday, November 18, 2010

Free to Try

My first child was used to swimming because the school also learn swimming, but my youngest child just learning to swim, usually still just 'nyemplung' and new 'water knowing', learning a new alias. Sometimes the child is also not according to the same parents that taught swimming.
In the hotel there are several swimming teachers who teach the children, such as less pool periodically. I try to approach the coach, just to know how the pricing, how long it usually take to be able to swim for children my child's age.

My son then started to learn to swim with these coaches for several minutes.

This sort of free trial. They come to schools hold events and provide 'free trial' to the child's school.

Children's toys that may be tried first by the children of today are offered at certain malls. Several times I passed by, the salesman as a tool to force customers to try massage on offer, but prospects are not interested because there is even a fast running time are not willing to try their products. You do not necessarily directly offer this free trial because not all prospects are potential customers.

Wednesday, November 17, 2010

Selling is a Service

Good service will make customers satisfied, and satisfied customers will buy back from you. Thus, sellers are able to provide good service, it will eventually be able to increase sales turnover.

Suppose you sell computers to customers, then you are meant to provide service to customers. But behind that, with additional services that you provide to satisfy customers. Instead of satisfied customers will tell ... someone else, and buy back from you.
Serving means to meet customer needs, providing the right products according to customer needs. Serving the needs of customers began when sellers try to find out the needs of customers so that they can provide the right product to the customer.

Serving berrarti help customers, help the difficulties faced by the customer or to help provide solutions to customer problems. Customers who face problems with limited finances, you can help ease the customer's payment method. You are a consultant for the customer, the place to ask questions and place for the best advice for customers.

Monday, November 15, 2010

Selecting the Distribution In Marketing

If you've been to a place or store, goods or products you requested does not exist, while there are other products on offer, it could be you will consider these other products.

Talking about the channel or distribution channel, selection of appropriate distribution channels could provide a significant contribution to the success of your product sales. Examples are the product of the projector.

Well, distribution channels when the product is positioned as a product for presentation of course does not match the distribution channels such as audio video. Because the position of audio video products vary with the position of electronic products for presentation activities. This is where the distribution line holds an important role.

At least this is made by BenQ to distribute its products closer to consumers.